In a development that has shocked the American sports and media world, Buffalo Bills owner – billionaire Terry Pegula – has officially pledged $7 million to Turning Point USA to launch the “All-American Halftime Show”, a performance program that is considered a direct rival to the NFL’s Super Bowl LX stage in 2026, led by Latin music star Bad Bunny at Levi’s Stadium, California.

According to a close source, the “All-American Halftime Show” program is considered an effort to restore traditional American values, focusing on honoring patriotism, national pride and classic cultural icons. The fact that Terry Pegula – one of the most powerful figures in the NFL – poured a huge amount of money into Turning Point USA, an organization known for its conservative stance, has stirred public opinion and raised a series of controversies about the political motives behind it.

Many believe this is a subtle reaction to the NFL’s choice of Bad Bunny, a famous but controversial Latin artist, as the main star of the 2026 Super Bowl Halftime Show. Some fans consider this a “necessary” step to rebalance American identity, while others believe Pegula’s actions could further divide the NFL fan community.

At the press conference announcing the project, a representative of Turning Point USA affirmed:

“We are not competing – we are creating an alternative. The ‘All-American Halftime Show’ will be a stage for the American spirit, for music, for values ​​and national pride.”

Meanwhile, the NFL has remained silent, not making an official comment on this. However, many experts believe that Pegula’s move could greatly affect the image of the Buffalo Bills and impact the relationship between team owners in the NFL alliance.

The event immediately took social media by storm, with the hashtags #AllAmericanHalftime and #PegulaVsBadBunny trending just hours after the news broke. Millions of fans were divided into two distinct camps – one side supported Pegula’s “traditional and patriotic” vision, while the other criticized him for “politicizing football”.

The “All-American Halftime Show” is expected to air live at the same time as Super Bowl LX in February 2026, and according to some sources, the show will bring together many famous artists in country, rock and gospel – genres that are “All-American”.

With an investment of $7 million and a large-scale promotional strategy, Terry Pegula clearly wanted to create not only a performance, but also send a strong message about the identity, values ​​and choices of American fans.